About

'm a Creative Director with roots in music, editorial, and brand design.

Most of my career has been spent on identities, packaging, and visual systems — usually in contexts where the work needs to mean something beyond the deliverable. That background still informs how I think about creative direction.

I care about clear ideas and seeing them through. The work I'm drawn to tends to live somewhere between culture and brand.

Echo Designlab is my independent practice. I've worked with clients across brand and music, and it's where I've kept sharpening a point of view built around concept, and craft.